LAND OF ODDS
www.landofodds.com
718 Thompson Lane, Ste 123, Nashville, TN 37204
Phone: 615-292-0610; Fax: 615-292-0610
Email: warren@landofodds.com

PRESS RELEASE –5/5/03
TOPIC: The Ugly Necklace Contest – Voting Begins!
May 6, 2003 thru July 14, 2003

----------------
WHAT:
The Ugly Necklace Contest
An annual jewelry design competition with a twist
10 Semi-Finalists Have Been Picked By A Panel Of Judges
Voting begins On-Line on May 10th, thru July 14th for the Winner and Runner Up
Grand Prize: $992.93 shopping spree on Land of Odds web-site
Runner Up Prize: $399.07 shopping spree on Land of Odds web-site
More details and images on-line at:
http://www.landofodds.com/store/uglycontest.htm

WHO:
LAND OF ODDS (www.landofodds.com) with,
BE DAZZLED BEADS and,
CENTER FOR BEADWORK & JEWELRY ARTS

WHERE:
On-Line at www.landofodds.com
Physical address:
718 Thompson Lane, Ste 123
Nashville, TN 37204
Phone: 615-292-0610
Fax: 615-292-0610
Email: warren@landofodds.com

WHEN:
Voting on-line between May 6, 2003 through July 14, 2003

INTERESTED AUDIENCES:
Any artist, jewelry maker, beadworker, craftsperson who loves making and designing jewelry.
Any person who loves wearing jewelry.
Anyone who ever made or received an Ugly Necklace.


OPPORTUNITIES FOR INTERVIEWS:
Warren Feld and James Jones are available for interviews at any time. They may be contacted by phone (615-292-0610) or email (warren@landofodds.com).
Warren Feld may arrange interviews with any of the 10 Semi-Finalists or 6 Judges.
All the 10 Semi-Finalists necklaces are on display at Be Dazzled Beads, 718 Thompson Lane, Ste 123, Nashville, TN 37204. 615-292-0610

FURTHER INFORMATION:
http://www.landofodds.com/store/uglycontest.htm
http://www.landofodds.com/store/uglynecklace.htm
http://www.landofodds.com/beadschool/

 

PRESS RELEASE:
VOTING BEGINS FOR THE UGLIEST NECKLACE IN AMERICA!
A Jewelry Design Competition with a Twist

It’s difficult to do Ugly!


So our hats are off, and we offer loud applause to the 10 Semi-Finalists of The Ugly Necklace Contest. These 10 beadwork and jewelry artists have demonstrated their talents and design skills. They have been judged by a distinguished panel of six members at The Center for Beadwork & Jewelry Arts in Nashville, Tennessee. Fifty eight (58) submissions were received from many states across America between September 2002 and March of this year in response to a nation-wide call for submissions announced in the summer of 2002. The judges reviewed how well each submitted necklace met and then violated a set of ten jewelry design principles. Based on this review, the judges selected the 10 best designed, most hideous, yet still artistically and architecturally functional, Ugly Necklaces in America.

Now it’s time for America to vote for the winner – The Ugliest Necklace in America! The Ugly Necklaces of the 10 Semi-Finalists are on display on-line at www.landofodds.com/store/uglycontest.htm . Visitors to the web-site may view the necklaces, read the artists’ comments and poems they have written about them, and vote for a winner between May 6 and July 14, 2003. The winner will be awarded a $992.93 shopping spree on the Land of Odds web-site (www.landofodds.com), and the Runner-Up will receive a prize of a $399.07 shopping spree on the web-site.

Ugly Necklaces. You’ve seen them! Perhaps you’ve even worn them. Perhaps you’ve been reluctant to tell someone that they were wearing an Ugly Necklace. Perhaps you’ve hidden some of your own-designed Ugly Necklaces somewhere in your bead room, studio or closet. Perhaps someone you loved gave you a very Ugly Necklace.

The Ugly Necklace Contest is one of the many programs at The Center for Beadwork & Jewelry Arts in Nashville, Tennessee, that encourage beadwork and jewelry makers to test their design skills, and learn some fundamentals about jewelry design in the process.

It is not enough just to string a bunch of ugly beads on a wire. As one entrant learned, when she strung her ugly beads together, the final project was beautiful, and sold for $225.00, before she could enter it into the contest!
It’s difficult to design an ugly piece of jewelry because your mind and your eye won’t let you go there. As research into color and design has shown, your eye and brain compensate for imbalances in color or in the positioning of pieces and objects – they try to correct and harmonize them. You are pre-wired to subconsciously avoid anything that is disorienting, disturbing or distracting.

Because of this, any jewelry designer who attempts to achieve “Ugly,” has to have enough control and discipline to override, perhaps overcome, intuitive, internally integrated principles of good design. The best jewelry designers – and in our case, those who can design the Ugliest Necklaces – will be those people who are somehow very aware of what the rules of design are, and how to manipulate them. Their awareness may be very strategic and conscious. Or it may be intuitive. People who are clueless, however, will never succeed at designing a necklace that is truly ugly.

To achieve a truly hideous result means making the hard design choices:

- Can I push myself to use more yellow than the purple warrants, and mix in some orange?

- Can I make the piece off-sided or disorientating, or not have a clear beginning, middle or end?

- Can I disrupt my pattern in a way that, rather than “jazz,” results in “discord?”

 

Adding to the fun, the contestant also has to create a piece of jewelry which is functional and wearable. This is what sets beadwork and jewelry design apart from other design arts. A piece of jewelry as art, (even Ugly art), has to maintain its essence and purpose, even as the wearer moves, bends down, or rubs against things. Jewelry is art and architecture in motion, often frenetic motion. The pieces that make it up, and the techniques and designs which coherently interrelate these pieces, must also anticipate this dynamic totality, as well. Otherwise, the piece of jewelry becomes a failure not only as a piece of jewelry, but of art, as well.

The Ugly Necklace Contest is an arena for budding and established beadwork and jewelry designers to strut their stuff – to show how adept they are at creating ugly-necklace-pieces-of-art. It’s a jewelry design competition with a twist.

The finalists of The Ugly Necklace Contest are those beadwork and jewelry designers who can best elaborate upon rules of design, whether intuitively or strategically. These rules of design are, in effect, an underlying grammar and vocabulary – the theoretical and professional basis of beadwork and jewelry making as art, not just craft.

So vote…. Go on-line, and surf to www.landofodds.com. Click on Ugly Necklace Contest, and show America its Ugliest Necklace (and thus best jewelry designer) for 2003.

And if you are in the Nashville, Tennessee area, please stop by Be Dazzled Beads, where the 10 semi-finalists’ Ugly Necklaces are on display through September 15, 2003.

 

LIST OF SEMI-FINALISTS:
1. Kathleen Lynam, from Franklin, Tennessee, “My Ugly Necklace by Saddam Hussein”
2. Tammy Hicks, from Old Hickory, Tennessee, “Flowers From Hell”
3. Vera Fox-Bond, from LaVergne, Tennessee, “Don’t Cry Over Spilled Beads”
4. Melissa L. Kahl, from Divernon, Illinois, “Beauty”
5. Valerie Lehman, from Pawnee, Illinois, “This necklace is so tacky…”
6. Meagan Miller, from Taylorville, Illinois, “Everything You Need”
7. Anita M. Tidwell, from Scotts Hill, Tennessee, “The ugliest necklace I’ve ever seen…”
8. Natalie Zurawski, from Springfield, Illinois, ”One of A Kind”
9. Nancy Rundhammer, from Apex, North Carolina, “Beach Combers Nightmare”
10. Robert De Luccia, from Ridgewood, New Jersey, “Ugly Truth”

 

About Land of Odds, Be Dazzled Beads, and The Center for Beadwork & Jewelry Arts
At Be Dazzled Beads in Nashville, Tennessee and at Land of Odds on-line, accessible from everywhere, you can find one of the country's largest selections of glass beads, seed beads, delicas, semi-precious stone beads, cords, chains, filigrees, sterling silver components, earring findings, pin findings, clasps, charms, stringing supplies and more.
Land of Odds and Be Dazzled Beads provide the supplies you need for designing jewelry, decorating clothing and costumes, or enhancing furnishings and decorative accessories. A visit with us on-line is a perfect opportunity to settle in with your computer, friends and family, have some fun, and indulge your shopping pleasures. Each wonderful and imaginative alcove in our on-line shop is chock full of interesting "what-is" and "how-to" information and insights, as well as great selections of merchandise.


Land of Odds was founded in 1980 as a shop where antique lamps and furniture were restored. We sculpted, detailed, painted, stained, carved, glued and did whatever it took to return an antique to its original beauty and luster. Over time, our skills evolved, and so did our medium. We opened a shop in downtown Nashville, selling a wide assortment of jewelry making supplies, gifts, jewelry, gourmet foods, and posters. In 1998, we decided to turn Land of Odds into an internet-only business, specializing in jewelry making supplies. We closed our downtown store, and opened Be Dazzled Beads 3 miles south of downtown Nashville.


Today, James Alfred Jones (James' signature name on his jewelry designs and lampwork beads) works with silver, bronze, copper, glass and semi-precious stones to create pins, earrings, bracelets, necklaces and objects d'art. You'll find James' studio in conjunction with Be Dazzled Beads in Nashville. Warren Feld manages the on-line and in-store operations for Land of Odds and Be Dazzled Beads.


We also operate a professional beadwork and jewelry making school called The Center for Beadwork & Jewelry Arts. We offer 80-100 classes each month in various disciplines, including beadwork, bead stringing, polymer clay, metal clay, wire work jewelry, silversmithing and lampwork bead making.


The public is always welcome to come by. And when you do, you might catch a glimpse of our dogs, Rosy and Dottie. They are so smart, and love to wait on customers when we're busy.