Welcome to the Land of Odds.
You may browse our catalog at
visit with us is a perfect opportunity to settle in with your computer, friends
and family, have some fun, and indulge your shopping pleasures. Each wonderful and imaginative alcove in our shop is chock
full of interesting "what-is" and "how-to" information and insights,
as well as great selections of
Land of Odds specializes in beads
and jewelry making supplies .
of Odds is one of the most complete sources of bead and jewelry-making
merchandise you'll find anywhere.
At Land of Odds, you can find glass
beads, seed beads, semi-precious stone beads, cords, chains, filigrees,
sterling silver components, earring findings, pin findings, clasps,
charms, stampings, castings, stringing supplies, austrian crystal
Land of Odds provides the supplies you
need for designing jewelry, decorating clothing and costumes, or
enhancing furnishings and decorative accessories.
all gotten through here! If we do not have a product in stock,
get it for you quickly. Your
product and design needs are our priority! Retail or Quantity
Discounts and Wholesale. Whether you want small or large
quantities, you can find it at Land of Odds.
Open 7 days a
24 hours a day.
365 days a
of Odds is located in Nashville, Tennessee.
Web-Catalog has been a very BIG! project for us, to say the least! We're
a small store. Beginning in 1995, it took almost 2 years to assemble
the pieces. We had our
first on-line order in March 1998.
very pleased about our catalog, and very excited about our contining
plans and efforts to upgrade and expand
it. After our first 1 1/2 years on the Internet, we
made some major changes. First, in the fall of 1999, we
made Land of Odds an internet-only store. We chucked the
high overhead of our downtown store, and relied primarily on on-line
sales. Second, we've opened up a small bead shop -- Be Dazzled
Beads -- in a suburban area of Nashville. We operate our
catalog warehouse operation next to Be Dazzled Beads. The two businesses
are run separately, but we coordinate our inventories.
you can tell, our internet catalog and experiences have come a long way. At first, our idea for a
catalog was in the form of a print catalog. But the
feasibility, the effort involved and expected economic return on
such a catalog weren't quite right. The print catalog idea
didn't keep us motivated. The internet, we felt, would enable
us to reach more people, update the product information more easily,
and could keep up with changes in the store more easily, as well.
But how to proceed with an internet catalog?
we were only going to do a bead catalog. We were going to offer great prices, no
pictures. Our goals evolved. As we researched other
catalogs on the net, and e-commerce in general, "beads", we felt,
weren't enough. "No graphics at all" we felt wasn't right
either. We discovered that it took great effort and
determination on the part of anyone to link up with a catalog and
peruse it. Even if the initial impressions of the customer
were great, what would motivate her or him to come back again, and
make a purchase? There had to be more. There had to be
more product, more information, more content, and images of the
product. These had to be laid out over many, many short pages,
-- not over several long pages.
SUCCESS hit. There were too
many products to manage, and 5 years later, we are back to
concentrating on beads and jewelry findings. We
did retain, however, the Michael Parkes line of posters, which are
our content and design decisions, we came to understand this web catalog
project in web-relevant terms. Our
catalog was not an "advertisement", but rather an invitation into
our store. We did not want something "slick," but rather
something very personal. We were not about "hype", but rather
about things reflective of our tastes, our experiences and the
experiences of our retail store customers. Our catalog was
not a "compendium of products", but instead was a tool for
education, information, how-to and what-are insights. We hope
you'll agree that sitting down perusing our on-line catalog is more
like sitting down with a good book. More like an old friend.
More like having a good chat. More like learning while
the catalog came on-line, we quickly began to re-think our commitment to
bricks and mortar
retail. In September of 1999, we became an internet-only
business. In this form, we began to narrow our
merchandise focus to what was working best for us -- beads and
beading supplies, some basic jewelry, posters and a few
gifts. We also found it necessary to considerably
upgrade the technology underlying the catalog, and this has been
somewhat of a roller coaster ride.
to the ever-evolving "outcome". We THOUGHT
BIG! And our catalog is very complete and full with many items
and insights just for you. Land of Odds was a neat "real"
store. Value at a reasonable price is our motto. Serving
the needs of our customers is our goal. We believe we've
translated some of this Land-of-Odds-neatness into our on-line
"virtual" shopping experience for our customers. Shop, learn,
explore, indulge. At your convenience. At your leisure.
At your pleasure.
The table above shows our overall web-ranking on the internet,
and our web-ranking among "shopping/crafts/beads" related sites on-line.
Also feel free to read our
newsletter -- The Oddsian.
In it, you
will find articles about the healing properties of the different
gemstones, how to play a gemstone tarot, how to purchase crystals,
what the birthstones are, what the zodiac stones are, what colors
mean, wedding anniversary stones, figuring out how many beads there
are on a strand, what shapes mean, as well as various tips and
guidance on making or pricing jewelry.
Read about our
continuing internet adventures: