Land of Odds - The South's Most Unusual Shop      
The ODDSIAN Newsletter, Page 2

Land of Odds

MY
ACCOUNT
   
REACH
US
  
SHOPPING
CART
    
SEARCH 
   


HOME

                   
"The Oddsian"

THE NEWSLETTER AT LAND OF ODDS

Page 2
Land of Odds: 
The 

ODDSIAN Newsletter

ODDSIAN Index

Land of Odds, serving the beading, gemstone, and jewelry-making communities...

READ ABOUT:

Power of Colors

Consulting the Stone Tarot

Making Handmade African Trade Beads

Wedding Anniversary Stones

How Many Beads On A Strand?

Typical Lengths of Bracelets, Anklets, Chokers, Necklaces

Pricing  and Selling Your Jewelry

 

Glass Beads

Seed and Delica Beads

Metal Beads

Gemstone Beads

Jewelry Findings

Bali Beads & Findings

Ceramic Beads

Charms and Drops

Books

Other Beading Supplies

Wood Beads

Michael Parkes Posters



 

CENTER FOR BEADWORK & JEWELRY ARTS
Skills-based Courses, Workshops, Programs
For the Beadwork and Jewelry Artist
Visit our
CBJA web-site
Add your name to our CBJA beadschool e-mailing list



When in Nashville, visit


BE DAZZLED BEADS !

Our sister store.



Check out
The ODDSIAN Newsletter

Many articles of interest for you...



Reach Us

 


The Powers of Colors



In addition to the crystalline powers of stones, stones absorb the powers of their colors as well.

RED:  Red is the sacred, protecting home.  Red relates to Mars and fire.  An aggressive energy.  Promotes courage.  Banishes negative emotions and anger.  Relieves anemia, heals wounds, rashes and inflammation, prevents miscarriages.  Red overcomes sexual dysfunction.  Controls self-destructive tendencies.  Ruby, red jasper, red agate, rhodonite, red tourmaline, garnet, coral, poppy jasper.

PINK:  Pink is packed with loving vibrations.  Calms, soothes, de-stresses and relaxes both body and mind.  Ruled by Venus.  Attracts or strengthens love.  Smoothes relationship difficulties.  Promotes self-love, peace, happiness, joy, laughter.  Attracts friends.  Encourages openness to others.  Enhances group prayer.  Enhances family.  Pink tourmaline, rose quartz, pink calcite, rhodochrosite, kunzite, thulite, pink lace, coral.

ORANGE:  Protects the wearer while s/he is exploring self and ideas.  A part of the Sun.  Enhances personal power and ability to direct and focus.  Expands self-worth.  Attracts luck and success.  Enhances individual prayer.  Carnelian, amber, citrine, tigereye, pyrite, coral.

YELLOW:  Ruled by Mercury, the Sun and air, yellow is a color of movement and mental awareness.  Enhances communication. Strengthens the conscious mind.  Heightens visualization abilities.  Useful to carry when traveling.  Promotes digestion, regulates nervous system, aids skin problems.  Yellow tourmaline, rutilated quartz, topaz, yellow fluorite, yellow jasper, leopard skin jasper.

GREEN:  Associated with Earth and Venus, fertility, life.  Green heals the sick and guards against illness.  Strengthens eyesight, controls kidneys, relieves stomach problems, prevents migraines, improves fertility.  Used during gardening to promote luxuriant growth.  Green also promotes luck, success, wealth.  Jade, peridot, olivine, aventurine, emerald, green tourmaline, fancy jasper, bloodstone, unakite, moss agate, malachite.

BLUE:  Ruled by Neptune and water, blue promotes peace, calm, sleep.  Reduces fevers, removes ulcers, eliminates inflammations.  Purifies inner being.  Celestite, larvakite, lapis, turquoise, aquamarine, sodalite, blue quartz, blue tourmaline, sapphire, peacock copper, blue lace

PURPLE:  Spiritual.  Ruled by Jupiter and Neptune.  Associated with mysticism and purification.  Wear during meditation, prayer.  Worn to maintain health, relieve headaches, mental illness, hair problems.  Relieves depression.  Worn to contact higher forces.  Sugilite, lepidolite, amethyst, purple fluorite.

WHITE or CLEAR:  Ruled by Moon.  Promotes good fortune.  Protects after dark or when in hazardous places.  Eases headaches.  Clear or white stones can substitute for stones of any other color.  Quartz, moonstone, calcite, white opal, coral, pearl, howlite.

BLACK:  Represents Earth and Saturn.  Promotes stability, strength, self-control, resilience and quiet power.  Black hides your thoughts, motives, and behaviors from others.  Onyx, black agate, black opal, coral, obsidian, hematite.



For more information, please read Cunningham, Scott.  Cunningham's Encyclopedia of Crystal, Gem & Metal Magic.  St.Paul: Llewellyn Publications, 1994.



 


Consulting The Stone Tarot



The pentagram stone tarot involves a particular layout of stones.  You start with a bag of the stones listed below.  Have the person visually inspect all stones, and then select 5 of them.  The stones are laid out to form a rough pentagram (five-sided) figure, with one point upward.  Place the first stone on the upper right point.  This represents the emotions involved in the problem -- yours or those of others.  Place the second stone on the lower right point.  This represents conflict, binding and illusions which you may not be aware of.  It can also represent the obstacles to be faced.  Place the third stone on the lower left-hand point.  It represents the foundation of the problem, the basis for its existence, the forces at work behind it.  Place the fourth stone on the upper left-hand point. This stone symbolizes your thoughts on the subject at the current time.  These thoughts may hinder or help you.  Place the fifth stone on the top point.  This signifies the final outcome.

0. THE FOOL - AGATE:  Scattered energies, extravagance, waste, "head in the clouds", imbalance, pride, ego, hubris, vanity

1. THE SHAMAN - QUARTZ:  magical attainment, control, power, balance, center, unification of spiritual and physical, self-knowledge, depth, confidence

2. THE HIGH PRIESTESS - EMERALD or PEARL:  Spirituality, secrets, power.  Earth religion, the unknown, female mysteries

3. THE GODDESS - PERIDOT or TURQUOISE:  Receptive energy, women, cycles, fertility, creativity, abundance, growth, love, female sexuality, money, mother

4. THE GOD - GARNET:  Projective energy, men, compassion, force, movement, aggression, male sexuality, father

5. THE CHIEF - CITRINE:  Authority, captivity, confinement, abandonment, advice, employer, honor, technology

6. THE OVERS - ROSE QUARTZ:  Love, sexuality, relationships, friendship, duality, polarity, symbiosis, balance, beauty, family

7. THE ELEMENTS - ANY TWINNED CRYSTAL:  Earth power, nature, self-control, triumph, success

8. STRENGTH - TOURMALINE:  Power, courage, will power, activity

9. THE WISE ELDER - SAPPHIRE or IOLITE:  Wisdom, knowledge, mysticism, enlightenment

10. THE SPIRAL - OPAL: Transformation, fortune, luck, exterior energies, unknown factors

11. JUSTICE - CARNELIAN:  Law, legal matters, dominance, submission, outside authority

12. INITIATION - AQUAMARINE:  Introspection, trials, tests, sacrifice

13. CHANGE - AMBER:  Renewal, beginnings, endings, health matters, trials

14. TEMPERANCE - AMETHYST:  moderation, scattering of energies, nonfocused, closed, disciplined, balance

15. FOLLY - BLACK ONYX, ANY SQUARE BLACK STONE:  addiction, delusion, pity, depression, violence, pettiness, lack of vision, control by others, submission

16. FORCE - LAVA or GEODE:  adversity, accident, challenge, oppression

17. THE STAR - METEORITE or ANY STAR-SHAPED STONE:  universal energies, astrology, eclipse, travel, hope

18. THE MOON - MOONSTONE or CHALCEDONY:  psychism, emotions, depression, night, winter, sleep, dreams, tides, magnetism, water

19. THE SUN - TIGER EYE or SUNSTONE:  mental activity, overintellectualism, thought, visualization, contentment, employment, day, summer, the seasons

20. REBIRTH - FOSSIL:  reversal, outcome, evolution, growth, life, childbirth, lessons

21. THE UNIVERSE - AZURITE or LAPIS or MALACHITE:  Interplay, success, movement, harvest, overview, ability, completion, higher forces

For more information, please read Cunningham, Scott.  Cunningham's Encyclopedia of Crystal, Gem & Metal Magic.  St.Paul: Llewellyn Publications, 1994.



Making Handmade African Trade or Mosaic Beads



Mosaic bead work developed around 1000 B.C.  The bead maker twists a piece of copper wire in the left hand and a glass rod in the right in front of a small furnace.  When the glass reaches the right point, he takes the rod to one side, leaving the molten base bead on the copper wire. With tweezers, he picks up slices of mosaic glass cane and places them onto the molten bead.  He continues turning the bead in front of the heat and the cane melt and fuse together.  Taking the bead away from the heat, he places it in a round mold where it is pressed to give its final shape.  The pressed bead is left in a cooling oven for 24 hours, then immersed in an acid bath to free the wire and give a good edge to the hole.



 


Wedding Anniversary Stones

Wedding Anniversary Stones
1st - Peridot 16th - Red Spinel
2nd - Red Garnet 17th - Carnelian
3rd - Jade 18th - Aquamarine
4th - Blue Zircon 19th - Garnet
5th  - Pink Tourmaline 20th - Yellow Diamond
6th - Turquoise 25th - Tsavorite
7th - Yellow Sapphire 30th - Pearl
8th - Tanzanite 35th - Emerald
9th - Amethyst 40th - Ruby
10th - Blue Sapphire 45th - Cat's Eye
11th - Citrine 50th - Imperial Topaz
12th - Opal 60th - Star Ruby
13th - Moonstone 65th - Blue Spinel
14th - Agate 70th - Smoky Quartz
15th - Rhodolite 75th - Diamond


How Many Beads On A Strand?

BEADS PER INCH
Bead Size # Beads Per Inch
2mm 12.50
3mm 8.25
4mm 6.25
5mm 5.00
6mm 4.25
7mm 3.50
8mm 3.25
10mm 2.50
12mm 2.00
14mm 1.75
16mm 1.25
18mm 1.23
20mm 1.20



Typical Lengths





 


Pricing and Selling Your Jewelry



One of the greatest thrills of all time is when someone pays real money for something you have designed and created.  The first question pops up:  Can I make some serious money making jewelry?

Why not?  With smart planning, strategizing and marketing, you should even be able to make a living from your creative impulses.

Some advice:

Limit your inventory at first.  Buy a "few" parts in large quantities.

The more expensive your parts, the harder it will be to mark up your finished product in order to make a profit.

If you try to design your business so that you can meet every contingency -- that is, respond to every request or market niche -- you'll end up buying a lot of different "parts" to have breadth, rather than depth, of inventory.  This will cost you.  Each part will have to be bought in smaller quantities, and thus will be more expensive.

If, instead, you concentrate on replicating a limited number of designs, (perhaps varying certain design-features rather than coming up with completely new and different designs), you'll be able to buy parts in larger quantities, making them less expensive.

[As your business develops and matures, your goals will change, and you will seek greater breadth -- but this is a subject for another article.]

Who are your customers?

What will your customers be willing to pay, say, for a pair of earrings?

What will it cost you to link up to your target market? - travel, displays, packaging, timing



You don't want to make a $100.00 beaded watch band if your most likely market customer will only be willing to pay $20.00 for it.

Check out similar merchandise in stores, flea markets and other places that sell jewelry like yours, and that target customers like the ones you want to target.



Sufficiency means that (a) you can buy replacement parts, (b) you can pay your overhead costs, (c) you can pay yourself, and (d) you can reinvest 5-10% of your earnings back into your business, such as expanding your inventory, or buying display fixtures and the like.

Remember, it's always easier to lower a price, than raise a price.  Customers smile at lower prices, but frown on raised prices.

Assume your "overhead" costs equal an additional 25% of the total parts plus labor costs of your product.  Thus,

TOTAL COST = Cost of All Parts + Overhead + Labor



It's always difficult to recoup your labor, that is, the amount of time you put into making a product.  You usually have to discount your labor.  Thus,

TOTAL MINIMUM COST = Cost of  All Parts + Overhead + (Labor * 0.0)

TOTAL MAXIMUM COST = (Cost of All Parts + Overhead) * (1.5)

(1.5 is a labor cost adjustment factor)



If your parts cost $10.00, and your labor $2.00, your overhead would cost an additional $3.00.  Your Minimum Total Cost (where you have charged nothing for your labor) would then be $13.00.  Your Maximum Total Cost (where you have charged the maximum amount for your labor) would be $19.50.

Now you have to translate your "cost" into a "price".

You want to price your items at least 2 times your Total Cost, and preferably 2.5 to 3.0 times your Total Cost.  Too many people underprice their products.  

Don't be afraid to adequately price your products.  Jewelry is typically marked up higher than other goods.  There are many reasons for this.  The cost of getting and maintaining an inventory of parts is high; you can't buy just 1 bead at a time as needed.  Jewelry fashions change every 3-4 months, often radically, leaving you with some unsaleable stock.

In our example above, if your product cost:

$13.00 (Total Minimum Cost), it would be priced between $26.00 (2*cost) and $39.00 (3*cost)

$19.50 (Total Maximum Cost), it would be priced between $39.00 (2*cost) and $58.50 (3*cost)



Sit back and evaluate your situation.  If you feel your target market won't pay at least, in this example, $26.00 for the finished product, you need to rethink.  Either reduce your costs or redesign the product.

As always, Warren & James wish you the best success in your business.  If you have any questions, please email us.

**********************

LAND OF ODDS -  The South's Most Unusual Shop
      On-line at http://www.landofodds.com
BE DAZZLED -- the physical store at:
      718 Thompson Lane, Ste 123
     Nashville, TN  37204
Phone: 615/292-0610; FAX: 615-460-7001
Email:   oddsian (at symbol) landofodds.com

(Sorry, we do not have
a printed catalog --
only Land of Odds On-Line)

COPYRIGHT 2002 Warren S. Feld