TIPS AND TRICKS

warrenfeldby Warren Feld
blog.landofodds.com

Occasional insights into beading, jewelry making, and business…

CURRENT TIPS AND TRICKS BLOG ARTICLES

CLEVER MARKETING
#1

One of my students owns a jewelry and gift store. She also sells the works of many local jewelry artists on consignment.

One very effective marketing strategy she employed, was to give a piece of her jewelry to every female employee that worked in the bank closest to her store.

In addition, she told each employee that they could have a 10% discount on anything in the shop -- just tell whoever's working that they work at this particular bank.

Boy, did she get customers from that. Female customers of the bank saw the bank tellers wearing the jewelry, and asked where they got it. And the bank employees were very happy and very motivated to tell them.

 

 

 

 

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