COURSE TITLE and REGISTRATION NUMBER: BUS3010: Internet Marketing For Very Small Businesses...That Works!
SKILL SET AREA: Business
PREREQUISITES: None
GOALS AND OBJECTIVES:

To teach the student about the ins and outs of internet marketing, both technical and strategic strategies.

 
DESCRIPTION of MAJOR PROJECTS/TASKS:

In this class, we go over the following topics:
1. Conducting an initial marketing audit of your web-site as well as your current off-line operations
2. Optimizing your front door page
3. Choosing and Placing Key Words
4. Site Usability and Navigation Concerns
5. Intensive site placement and linkages
6. Inexpensive things you can do to get noticed
7. On-line advertising
8. Getting Customer Feedback
9. Competitor Surveillance
10. Establishing Baseline Site-Activity Indicators
11. On-line resources

 
DESCRIPTION of SKILLS/TECHNIQUES/CONCEPTS TO BE LEARNED:

How to smartly position your web-based business on-line

 
CLASS TIME ESTIMATE: 2 hours
MIN/MAX # STUDENTS PER CLASS: 2 -8 students
CLASS FEE and DEPOSIT: $30.00 fee/ $30.00 deposit
ADDITIONAL CLASS COSTS PER STUDENT: None
WRITTEN COURSE DESCRIPTION

CENTER FOR BEADWORK & JEWELRY ARTS

BUS3010:  Internet Marketing For Very Small Businesses...That Works!
Instructor: Warren Feld
$30.00 fee  ($30.00 deposit reserves space)

Successful marketing of any kind means: getting seen, getting known, getting your competitive advantage recognized, and making the sale. Successful on-line marketing must achieve these goals through strategies which gain the business visibility, relevancy and popularity on-line. Towards this end, we cover the following topics:

1. Conducting an initial marketing audit of your web-site as well as your current off-line operations
2. Optimizing your front door page
3. Choosing and Placing Key Words
4. Site Usability and Navigation Concerns
5. Intensive site placement and linkages
6. Inexpensive things you can do to get noticed
7. On-line advertising
8. Getting Customer Feedback
9. Competitor Surveillance
10. Establishing Baseline Site-Activity Indicators
11. On-line resources

For more information, please visit our web-site at:
http://www.landofodds.com/beadschool/

 
At the beginning of this class, the typical student should be able to do/know the following: Define business goals and objectives
At the end of this class, the typical student should be able to achieve/accomplish/learn the following: Put into place many proven on-line marketing strategies, some technical, some strategic.
Written Instructions Provided YES
Finished Sample(s) Provided n/a
Supply List

None
List of Required and Recommended Reading Provided None
INSTRUCTOR(S): Warren Feld
HOW OFTEN COURSE OFFERED Once a Quarter